The Entertainment Consultancy is a small team of entertainment specialists whose combined experience covers almost every aspect of the entertainment and music business including live events, cruise, hospitality, leisure, theatre, touring, television and media.

​Based in the beautiful Yorkshire Dales National Park we our proud to service clients across the UK and worldwide.

Excellence in Entertainment since 1985

Operating under the personal direction of Jack Applebaum, the Entertainment Consultancy provides bespoke entertainment solutions to a broad range of private and corporate clients.
We also offer in depth consultancy to both emerging and established talent seeking to develop their careers.

Our Ethos

To treat every client and every artist with the utmost respect and the highest standards of customer service. To always offer unbiased and honest advice and our fast, friendly and efficient expertise regarding all things entertainment. We endeavour to be climate friendly and fully inclusive in the operation of our business.

Our Senior Team


Jack Applebaum FEAA

Managing Partner & Creative Director

[email protected]

Jack Applebaum is highly regarded as one of the leading experts on live entertainment worldwide. He has been a key player in the entertainment industry for over three decades and is a fellow of the Agents Association UK and a professional plus member of UK Theatre.


Cheryl Applebaum

Partner & Entertainment Specialist

[email protected]

Cheryl Applebaum has worked in the entertainment industry for many years having originally started out as a function deejay in her teens. She works closely with Jack across the full range of our business operations and co-produces our shows.


Andrew Sackett GRNCM FRCO

Head of Music & General Manager (Tours)

[email protected]

Andrew Sackett studied at the Royal Northern College of Music and spent eight years as musical director for Holland America Cruise Line. As well as supervising our musical operations, Andrew is in great demand as a freelance musical director, pianist, organist and repetiteur.


Lianne Hird MSc

Entertainment Specialist & Junior Partner

[email protected]

Lianne Hird has grown up in a showbiz family and has had extensive experience in most aspects of the industry. Having previously worked for Disney Cruise Line she is now our China, South East Asia and UAE specialist. Having lived in China (and Dubai), Lianne speaks Mandarin.

Why choose The Entertainment Consultancy?

We are a team of experts encompassing all aspects of entertainment. We are not a "click and book" website. We offer personal and specific advice to discerning clients committed to having the best entertainment for their event, venue or cruise ship. We do not aspire to be the biggest agency... we prefer to work for select private, corporate and hospitality clients, whose expectations include a high level of customer service.

​By choosing The Entertainment Consultancy you will be in safe hands. Entertainers and suppliers are susceptible to human frailties and other perils beyond their control. Unfortunately emergencies can and do happen and you can be reassured that we will be standing by 24/7 in case the unthinkable happens ensuring peace of mind for your special event.

To discuss your requirements please call or email us or use our live chat facility.

Our Network

In addition to our in-house expertise we have developed a great network of UK and international partners including creatives, production talent, technical specialists and approved suppliers. All services engaged through partners are always delivered under the supervision of The Entertainment Consultancy.