Sir Brendan Foster is a British former long-distance runner, athletics commentator and road race organiser, who founded the Great North Run, one of the sport's most high profile half-marathon races. As an athlete, he won the bronze medal in the 10,000 metres at the 1976 Summer Olympics, and the gold medal in the 5,000 metres at the 1974 European Championships and the 10,000 metres at the 1978 Commonwealth Games. He has provided commentary and analysis on athletics, particularly long-distance events, for BBC Sport since the end of his running career after the Moscow Olympics in 1980.
Brendan joined the sports company Nike International Limited in 1981 as UK managing director. Progressing to European managing director, Vice-President Marketing (Worldwide) and Vice-President of Nike Europe. In 1988 he set up a company, Nova International with three friends from Nike. This company was later renamed to View From International, which won a contract to supply the British athletics team. The brand was later sold to Marks and Spencer in 2002.